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Social Media in Business and Digital Marketing in the USA

After receiving an email through UTS about the AIM Overseas exchange program I saw they had a three week program going to the United States of America. This was the perfect amount of time for me as a semester or year always seemed too long. The program was structured around the topic of Social Media in Business and Digital Marketing at the University of North Carolina, Charlotte. Living in a dorm for three weeks with the others in the group was such a fun experience but also taught me about how to live and get along with others in such a tight-knit group.

I was able to gain an understanding in the topics that were discussed: Innovation and Big Data, Social Media and Analytics and Digital Marketing and Analytics, along with building on my previous knowledge. We got to listen to speakers from companies such as University of North Carolina, Charlotte, Bank of America, Allstate, The Hornets, Red Ventures and The US National White Water Center. These industry talks were such a great way to learn from professionals in the industry and have our questions heard and answered.

We had a free weekend scheduled in the middle of the program which was a great way to get out and explore the country we were in. A few of us took the opportunity to fly up to New York City for the weekend which was a great way to break up the study and have time to visit one of the most talked about cities in the world! We had such a blast trying to fit as many activities into the weekend and managed to tick off the majority of our first choices; The Empire State Building, Top of the Rock, Central Park, Times Square, The MET, Grand Central Station and a couple of other sites.

This program was an overall amazing experience topped off with my own travel carried out before I got to Charlotte. This was an amazing opportunity for me to have my first long solo travel trip. I would definitely recommend going on this short study trip as it was credited for one whole subject as well as giving me valuable life experiences through the program and on my own.

Mia Modaro

Global Short Programs Student

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